posted Nov 17, 2009 7:50 AM by Shikha S
Google AdWords is an Ocean , Get ready to drown if you do not know how to swim ! I appeared for my exam today and cleared the exam. Anyone who has made an attempt and is learning the ropes of AdWords is well aware of the complexity and the never ending learning. So without delving much further in the AdWords ocean ,I will list the Best Practices which worked for me and might as well for you- - Account Creation -Create an MCC ;My Client Center Account
- Course Modules -When you start your preparation for Google Adword Exam (GAP),you will find following index at Learning Center-
- Ad Words Beginner
- Ad Words Expert
- Google Advertising Professional Exam Study(9 Chapters;127 Sub-Topics)
- The Complete AdWords Learning Center(9Chapters;147 Sub-Topics)
- It is good if you start with “The Complete AdWords Learning Center” and then complete” Google Advertising Professional Exam Study”. Make an excel sheet which lists all the sub sections for both the topics. It will help you to monitor your progress. Aim for at least Four weeks of studies
- Quiz/ Mock Test -After you have completed the entire learning module , it’s time to check out how much your brain has retained. Frankly speaking it is too much of content. Two scenarios emerge while going through the chapters-
- It will be Greek to you if you have not handled AdWords account before
- It will be a (little less than a )cakewalk if you have handled AdWords account previously or work on regular basis
- For GAP exam, 110 questions appear and it needs to be completed in 90 minutes. For practice solve Quizzes posted at Learning Center or the Practice questions at Management Tutor .Time yourself while you are attempting the Quiz
- Learning Center has 252 questions. Attempt all the chapters in one go. Make an excel which lists how many questions each section has. It will help you in evaluating your score. Let me know if you want ready excel which lists all the chapters, sub topics, no. of questions etc.
- Management Tutor has three sections which has total 125 questions; Introduction to AdWords ,Getting Started with AdWords and Targeting. It is real time online test and gives you your score instantly
- More Practice Questions-I also found a link wherein a user had listed questions straight from the exam.(Kudos to him for thinking this while he was attempting for the exam!)
- LinkOne
- LinkTwo
- Second Round of Revision - Its good if you go for second round of revision.Do read the full content again and also go through the Multimedia lessons at Learning center.Interactive lesson helps to break the monotony of content. Regular attempt of quizzes also helps to track your performance. Again record your scores, it will help you to analyze if you are not making the same mistake twice
- New Ad Words Interface- Study the navigation of your account properly and also see what is new in New Ad Words interface. You will find videos, case studies and quiz here. Click Here
- Practice ,Practice and go through the content of Learning Center , GAP Exam Study material thoroughly (oops I just violated one rule of Ad text Policy !! )
It is good to go through the test as it makes you well versed with Ad Words subject and will help you a lot in future to handle your Ad Words account more effectively and efficiently.
And yes from Nov 12 , 2009 , GAP exam is getting a facelift. Grapevine is you will not be allowed to open any other windows, screen will be locked ! |
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