posted Nov 2, 2009 8:15 AM by Shikha S
[
updated Nov 2, 2009 8:27 AM
]
There are certain News, quotes, interviews,
articles which stays with you longer than usual..Here I will be making a
conscious effort to pen down the words which left a brainy effect on me..- Frito –Lay’s Marketing Director says “ Kurkure’s tedha hai
par mera hai campaign is based on the insight of Indians being increasingly
confident about their imperfections
- On Indira Gandhi’s 25th death anniversary,Vikram
Doctor explored what made Indira’s taste bud tickle.There is also a book which
is a compilation of the letters exchanged with her “Two alone, two together”
- Alyque Padamese runs a company noew AP Advertising.I
immediately googled but I was not able to find it :-(
- Founder of Lever Brothers “ Half of the money I spend on
advertising is wasted,and the trouble is I don’t know which half”Marketing Analytics is still not getting its due weightage.(*
RainMan Consulting)
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Biggest challenge faced by CMOs: Reducing Marketing Waste
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Consumer Fragmentation:14 %
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Consumer profiling:33%
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Creating Differentiation:45%
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Calculating ROI in Marketing :46%
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Marketing effectiveness Improvement:63%
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Satisfaction level on current ability to measure :Lowest on
Marketing Spend Optimisation
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Marketing Spend Optimisation:53%
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Quantity Impact of each campaign:51%
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Understand impact of promotions & quantification:38%
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Understand impact of pricing on sales :23%
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Competitive activity monitoring :20%
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