http://sites.google.com/feeds/content/shikhashikz.com/www2010-07-30T02:48:48.565ZPosts of MyTriviaGoogle Sites1http://sites.google.com/feeds/content/shikhashikz.com/www/4254403013658151472009-11-02T16:15:24.160Z2009-11-02T16:27:37.176Z2009-11-02T16:27:37.175ZDown the Memory lane
There are certain News, quotes, interviews,
articles which stays with you longer than usual..Here I will be making a
conscious effort to pen down the words which left a brainy effect on me..
Frito –Lay’s Marketing Director says “ Kurkure’s tedha hai
par mera hai campaign is based on the insight of Indians being increasingly
confident about their imperfections
On Indira Gandhi’s 25th death anniversary,Vikram
Doctor explored what made Indira’s taste bud tickle.There is also a book which
is a compilation of the letters exchanged with her “Two alone, two together”
Alyque Padamese runs a company noew AP Advertising.I
immediately googled but I was not able to find it :-(
Founder of Lever Brothers “ Half of the money I spend on
advertising is wasted,and the trouble is I don’t know which half”Marketing Analytics is still not getting its due weightage.(*
RainMan Consulting)
Biggest challenge faced by CMOs: Reducing Marketing Waste
Consumer Fragmentation:14 %
Consumer profiling:33%
Creating Differentiation:45%
Calculating ROI in Marketing :46%
Marketing effectiveness Improvement:63%
Satisfaction level on current ability to measure :Lowest on
Marketing Spend Optimisation
Marketing Spend Optimisation:53%
Quantity Impact of each campaign:51%
Understand impact of promotions & quantification:38%